Tristram Keech

Design & Innovation Strategy Director

Tristram’s complementary skills and experiences give him a well-informed clarity and a confidence in approach to tackling design and innovation challenges.


As former Design Director at Conran&Partners, he collaborated with product and graphic designers, interior designers and architects which developed his rounded point of view on Design. Notable clients include Villeroy & Boch, Nissan, Lufthansa Technik, LG, NTT Docomo, McLaren, Yotel, JCB and Electrolux.


Later, as Principal of ID at PDD Group (innovation consultants), he provided creative leadership across consumer, industrial and transport sectors. He developed deep appreciation for LUMA Institute’s insight-led Human-Centred Design techniques and worked closely with researchers, ergonomists, production engineers, technologists and UX specialists. Notable clients include Samsung, Sharp, Speedo, Invensys and De Beers.


He regularly advises in professional enhancement skills on the MSc Industrial Product Design and MDes Product Design courses at Coventry University. His experience informs the continued development of course modules across all levels.


He is also Senior Visiting Lecturer to Design and Innovation courses at Brunel University and Central St Martins (UAL).


Awards: IF / Red Dot / D&AD / Millennium Product / Deutsche Design Preis


Design influencers: Syd Mead / Philippe Starck / Jasper Morrison


Favourite designs: The Air chair by Jasper Morrison


Favourite perk of the job: The unexpected / The counter-intuitive


When not in the studio: Bootcamp / Etymology / Languages

Mobile, Conran + Partners

Nissan, Conran + Partners



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