WorkForce Pro WF-3720
Seiko Epson Corporation
What - KD worked closely with Epson to explore and define a clear strategy for future desktop business printer products. Together we were able to build a direction that combined Epson's high-performance brand image with a complete and refined design, utilising an honest design approach to create a product that effortlessly expresses character and sophistication in a saturated market.
Audience - International domestic and small / home business market.
How - We provided user research and testing, market research and concept design.
Awards - 2017 Good Design Awards "GOOD DESIGN BEST 100".
2018 iF Design Award for design excellence.
2018 Red Dot Design Award
LONDON
Keechdesign UK Ltd.
86-90 Paul Street
London
EC2A 4NE
info@keechdesign.co.uk
TOKYO
3-21-14 Minami-Azabu
Minato-ku, Tokyo,
106-0047
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