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WorkForce Pro WF-3720

Seiko Epson Corporation

What -  KD worked closely with Epson to explore and define a clear strategy for future desktop business printer products. Together we were able to build a direction that combined Epson's high-performance brand image with a complete and refined design, utilising an honest design approach to create a product that effortlessly expresses character and sophistication in a saturated market.

 

Audience - European, American and Japanese market.

 

How - We provided; ethnographic research, concept development and product design.

 

Outcome - Launched in retail stores internationally in June 2017. see more

Keechdesign UK Ltd © 2017 All Rights Reserved. Company No. 6465738.