WorkForce Pro WF-3720
Seiko Epson Corporation
What - KD worked closely with Epson to explore and define a clear strategy for future desktop business printer products. Together we were able to build a direction that combined Epson's high-performance brand image with a complete and refined design, utilising an honest design approach to create a product that effortlessly expresses character and sophistication in a saturated market.
Audience - European, American and Japanese market.
How - We provided; ethnographic research, concept development and product design.
Outcome - Launched in retail stores internationally in June 2017. see more