Seiko Epson Corporation
What - Working with Epson to develop the next generation of the high-capacity EcoTank printer range. KD explored the Epson brand identity and pinpointed the core design values, this information helped create a product that communicates both the brand and the unique ink tank functionality, whilst also giving the user a fluid experience during general day-to-day use of the printer.
Audience - International domestic and small / home business market.
How - We provided user research and testing, market research and concept design.
Outcome - The ET-2750 launched internationally in 2017 featuring in the Good Design Awards "GOOD DESIGN BEST 100". see more