EcoTank ET-2750

Seiko Epson Corporation

What - Working with Epson to develop the next generation of the high-capacity EcoTank printer range.  KD explored the Epson brand identity and pinpointed the core design values, this information helped create a product that communicates both the brand and the innovative ink tank functionality, whilst also giving the user a fluid experience during general day-to-day use of the printer.


Audience - International domestic and small / home business market.


How - We provided user research and testing, market research and concept design.


Awards - 2017 Good Design Awards "GOOD DESIGN BEST 100".

               2018 iF Design Award for design excellence.


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