What - David was invited to design a range of classic work shirts for one of Japan's largest mens' fashion retailers, Aoki. The range of shirts were designed for the British Fair event in Tokyo which was a joint collaboration between Aoki and the British embassy in Japan. The event was set out to celebrate British fashion in Japan, with a select few British designers being chosen to create the collection of menswear fashion items.
Since the success of the first range of shirts in 2010, Aoki and Kd have continued to collaborate and maintain a great working relationship.
How - Generation of initial ideas, design development, collection launch.